Cal Students at a Glance
Economic Influencers
Cal students contribute $395 million annually into the Bay Area economy of which $282 million are spent in the city of Berkeley
The Cal Community
Cal students are a highly-motivated, multi-cultural and loyal group. Over 170,000 Cal Alumni live in the Bay Area
Generation Y - The Millennial Generation
Cal students born after 1980 are part of a highly-sociable, influential, and achievement-oriented group of consumers. They're 40 million strong and expected to earn upwards of $3 trillion by 2017
About UC Berkeley
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation. About UC Berkeley
An Economic Powerhouse
UC Berkeley is a vital force in the Bay Area. In addition to the economic impact of its business operations, as the leading public university in the nation, UC Berkeley's research, academic, and public service programs contribute to job creation, economic development, and a better quality of life for all Californians. View Key Finding from the UC Berkeley Economic Impact Study
Sources: UC Berkeley Economic Impact Study, UCB Student Research Center's Student Housing and Transportation Survey and Marketwire
